×
H1 2026
×
H1 2026
Six months of MiQ delivery across Media.net supply: what ran, what worked, and where the next round of scale is sitting.
Non political inventory took 92.65% of PMP share, viewability held at 75% and video completion at 91%. Monthly spend has been climbing since April and peaked at $142.5K in June.
| Advertiser | Spend | SOV |
|---|---|---|
| Uber Innovation PAC | $5.3K | 1% |
| L.A. Coalition Healthcare | $2.5K | 1% |
| Wild Fire Victims | $2.4K | 1% |
| Advertiser | Spend | SOV |
|---|---|---|
| Velo | $106.0K | 25% |
| American Airlines | $84.7K | 20% |
| Omni Hotels | $28.2K | 7% |
| Deal ID | Spend | SOV |
|---|---|---|
| mn_miq_ron_nonpol_dv_d | $340.4K | 80% |
| mn_miq_ron_nonpol_dv_v | $37.3K | 9% |
| mn_miq_ron_pol_yah_ctv | $21.6K | 5% |
Delivery has more than doubled since April, with June the strongest month so far.
To unlock further scale, more spend can be driven through other deal Ids in the Deal Library.
View the Deal LibraryMore spend reached Media.net supply outside your deal IDs than inside them. The names below are the clearest candidates for PMP conversion.
| Advertiser | DSP | Format | Spend | CPM | Active on PMP |
|---|---|---|---|---|---|
| American Airlines | DV 360 | Display | $80.1K | $1.50 | Yes |
| Fox News | DV 360 | Display | $69.2K | $1.16 | Yes |
| Tylenol | TTD | Display+Video | $53.7K | $1.37 | No |
| Volskwagen | DV 360 | Display | $28.3K | $0.95 | No |
| Omni Hotels | DV 360 | Display | $16.6K | $1.37 | Yes |
| Pipe Drive | DV 360 | Display | $13.2K | $1.11 | No |
| Anthropic | TTD | Video | $10.6K | $6.84 | No |
PMP delivery, cut three ways. Switch between environment, format and DSP to see how the mix shifts, and where the headroom sits.
impressions landPremium, brand safe supply carrying H1 delivery across news, commerce, entertainment and lifestyle audiences.
Three of the verticals below already show up in your H1 numbers. Two of them, pharma and automotive, are running on open exchange with no deal ID behind them.
Media.net's proprietary search and user intent engine uses intelligent tech to analyze content across the open web, deriving rich contextual intent signals, and mapping them to audience cohorts that have shown high interest in specific themes or topics.
American Airlines and Omni Hotels are already two of your largest names, running on both PMP and open exchange. The case study shows how travel intent cohorts were built and activated.
View case studyYour third largest open exchange advertiser in H1 at $53.7K across display and video, with no PMP running behind it yet. The pharma case study is the closest match to that spend profile.
View case study$28.3K of open exchange spend at a $0.95 CPM, all display, all DV360, and no deal ID in place. A contextual auto package is the natural first PMP for this brand.
View case studyClick optimized placements, curated from the units that consistently clear the highest click through on Media.net supply.
Video completion optimized inventory. Your H1 PMP video already completed at 91%, and this package is built to hold that.
Above the fold placements only. H1 viewability sat at 75%, so this is the lever if a brand needs to push past that.
Every package above is already mapped to a live deal ID. Pick the ones you want and we will curate them for your buying teams.
Open the Deal LibraryMiQ already ran $31.2K of political spend in H1, largely through mn_miq_ron_pol_yah_ctv. The package below is what that becomes at midterm scale.
Political
Every figure on this page in one print ready document: the PMP breakdown, open exchange conversion candidates, supply splits, SearchSignals packages and the midterm activation.
We will only use this to attribute the download and follow up on your deal requests.
Your download has started. If it does not begin automatically, check your browser's download permissions for this page.
