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H1 2026
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H1 2026
Seven months of MiQ delivery across Media.net supply: what ran, what worked, and where the next round of scale can be explored.
Non-political inventory took almost all of the share. Monthly spend has climbed steadily since April and peaked at $142.5K in June.
Delivery has more than doubled since April, with June the strongest month so far.
| Advertiser | Spend | SOV |
|---|---|---|
| Uber Innovation PAC | $5.3K | 1% |
| L.A. Coalition Healthcare | $2.5K | 1% |
| Wild Fire Victims | $2.4K | 1% |
| Advertiser | Spend | SOV |
|---|---|---|
| Velo | $106.0K | 25% |
| American Airlines | $84.7K | 20% |
| Omni Hotels | $28.2K | 7% |
Adoption of deal IDs is the fastest way to achieve additional scale.
View the Deal LibrarySeveral of the advertisers on OX are not active on PMP. We can create dedicated deal IDs and help with constant optimizations and customized delivery.
Four of your larger open exchange spenders are buying Media.net supply without a curated deal behind them. Each one is a PMP waiting to be written.
MiQ ran $31.2K of political spend in H1, almost all of it through a single deal.
Midterm scale is what that deal becomes next.
Switch between environment, format and DSP to see how the mix shifts, and where the headroom sits.
Premium, brand safe supply carrying MiQ delivery across news, commerce, entertainment and lifestyle audiences.
High intent users can be reached with the help of Media.net's proprietary SearchSignals targeting. Below are some of the relevant verticals along with successful case studies applicable to MiQ's top advertisers.
Every vertical above is already mapped to a live deal ID, alongside the rest of the curated library. Pick the ones you want and we will set them up for your buying teams.
Open the Deal LibraryEvery figure on this page in one print ready document: the PMP breakdown, open exchange conversion candidates, supply splits, SearchSignals packages and the midterm activation.
We will only use this to attribute the download and follow up on your deal requests.
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